With Kite Publisher, 1.7+ million clients of Zerodha can use the trade buttons on your website or app to execute trades.
Better user experience for your end users, be it readers of your financial blog or consumers of your market analysis. A trading experience unlike anything for them, and prospects of added revenue for you.
There are no approvals required. When a user clicks on a Kite Publisher button on your website, an inline popup opens with Kite, Zerodha's exchange-approved platform, where the trade happens.
No, Kite Publisher is absolutely FREE.